Firstly, we were blown away by the number of you that ordered one of our Overture Collection dresses when we launched Flossy by Freddy, and nearly all of our stock sold out within just 48 hours!
We know so many of you missed out on getting your hands on one, so we wanted to make it fairer for all of you aspiring Flossy Girls out there next time we restocked, and give you the opportunity to reserve your special dress.
Our restock will also contain limited stock quantities, so pre-ordering will ensure you don’t miss out again!
Secondly, as a statement of our protest against fast-fashion - we have continued to go against common mass-manufacturing processes and kept our supplies limited and exclusive. Pre-order helps us to avoid overconsumption and waste by knowing how many dresses we should make, which is something we are passionate about here at Flossy!